---
title: What is a PIM?
description: Vad betyder PIM och vad används det till?
---

[Blog | Norce ](https://www.norce.io/blog)

# [What is a PIM?](https://www.norce.io/blog/what-is-a-pim)

 Written by [Sofi Hallberg](https://www.norce.io/blog/author/sofi-hallberg) | Jun 8, 2022 9:01:19 AM

 

 

A PIM (Product Information Management) is a system for managing product information.

A PIM system can enrich the limited product information that often comes from the business system, and create a dynamic product catalog that makes it easy to display and present the product range, in an inspiring way; in all channels - for example: web, mobile, print and store.

A structured presentation of products makes it easier to search, filter, and find the right products; and in so doing, affects both the search experience, conversion, and sales, in your e-commerce. A PIM system streamlines the compilation and processing of all product information, and ensures its quality.

 Storm Commerce has a built-in PIM custom-adapted for modern digital commerce.

 

[View full post](https://www.norce.io/blog/what-is-a-pim)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Sofi Hallberg"
  },
  "dateModified" : "2024-09-16T14:09:30.283Z",
  "datePublished" : "2022-06-08T09:01:19Z",
  "headline" : "What is a PIM?",
  "image" : {
    "@type" : "ImageObject",
    "height" : 1200,
    "url" : "https://4457789.fs1.hubspotusercontent-na1.net/hubfs/4457789/PIM-1.jpg",
    "width" : 1600
  },
  "mainEntityOfPage" : "https://www.norce.io/blog/what-is-a-pim",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Blog"
  }
}
```