---
title: Pet Pawr Group
description: "From 100M to 1BN: Building a commerce stack for scale
How Pet Pawr Group built profitability in a near-zero margin industry"
---

[Kundcase | Norce ](https://www.norce.io/customer-cases)

# [Pet Pawr Group](https://www.norce.io/customer-cases/pet-pawr-group)

 Written by [Sofi Hallberg](https://www.norce.io/customer-cases/author/sofi-hallberg) | Feb 26, 2026 10:31:12 AM

## How Pet Pawr Group built profitability in a near-zero margin industry

Pet Pawr Group is one of the Nordics' largest pet retailers, operating four brands (Zoo.se, Dyrekassen, Pet XL and Tinybuddy), with 32 physical stores, and twelve ecommerce storefronts across Sweden, Norway and Finland.

[View full post](https://www.norce.io/customer-cases/pet-pawr-group)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Sofi Hallberg"
  },
  "dateModified" : "2026-04-07T08:26:20.625Z",
  "datePublished" : "2026-02-26T10:31:12Z",
  "headline" : "Pet Pawr Group",
  "image" : {
    "@type" : "ImageObject",
    "height" : 628,
    "url" : "https://4457789.fs1.hubspotusercontent-na1.net/hubfs/4457789/Pet%20Paw%20Group%20%283%29.jpg",
    "width" : 1200
  },
  "mainEntityOfPage" : "https://www.norce.io/customer-cases/pet-pawr-group",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Winning together"
  }
}
```