The large shift in trade from physical store to e-com meant that in 2017, Shepherd chose to invest in its own e-commerce and strengthen collaboration with e-com customers and omni-channel customers who saw the opportunity to sell Shepherd products to end consumers online.
The collaboration started with Norce and their platform for e-com and a site was launched in Sweden the same year. Now they're in multiple markets in Europe.
With the changed shopping tendencies among consumers, not least during the ongoing pandemic, Shepherd of Sweden saw the opportunity for increased sales by updating the site to Norce's new platform: Flight. Sales shot up and 2020 was a fantastic year.
Shepherd's vision is to be the world's most attractive brand with products made from sheepskin and wool. Their slogan is ”Make life a little cozier”.
– We aim to offer the best range in the segments we operate in: Slippers, Home and accessories.
Shepherd has experienced good development, thanks to a solid knowledge of its craft and the fact that it owns the entire process chain, from raw leather to finished product. Their products are always produced from 100% sheepskin or wool. They have always been a profitable product for the retailer and the physical store and Shepherd shops have been built up over the years to attract the consumer. Price campaigns haven't been necessary and instead campaigns have focused on quality, design and brand as the biggest advantage for the retailer and consumer. Now that sales are moving to the web, this building up of the brand and the benefits of the products long-term are an advantage. This means that the consumer searches directly for the brand and sales have increased.
Good sales figures in 2019, more than doubled in 2020
Shepherdofsweden.se started in 2017 and already had good sales figures in 2019. 2020 started well but the unpredictable Covid-19 stopped everything. Shepherd, like many other companies, felt compelled to take short-term furlough so that the costs wouldn't be too large in relation to revenue.
Immediately after the summer, there was a large demand for the brand and its products. Sales picked up speed on the brand's own site and there was increased demand from their partners, via e-commerce but also in physical stores. Despite all the restrictions on not visiting local retailers, we know from conversations with them that Shepherd had great sales. We had a goal to double sales on our own e-commerce in 2020 compared to 2019, but we experienced 3... 4… and then 5 times as large an increase. Sales increased by 350% on their own site.
Increased traffic from organic searches
We noticed that e-retailers and retailers were worried about Corona, but instead of slowing down, we went up with Flight.
Increased conversion rate
Increased income/percentage turnover
Flight offers great technical advantages in reach and speed. It is a platform that is constantly being developed to be at the forefront and gives the user technical freedom.
Flight gives you:
- Shorter loading time
- More visitors
- Greater customer satisfaction
- Increased conversion
- Powerfully increased visitor frequency