ZOO.se is a leading retailer for everything related to pets and also operates its own veterinary clinics. Sales are made through their own e-commerce platform and a number of stores throughout Sweden. The company was founded in 1989 with the family-owned store in Bromma and has always had a clear focus on quality, knowledge, and putting the customer at the center. In recent years, ZOO.se, under the leadership of CEO and investor Christer Åberg, has accelerated its growth trajectory through online expansion and strategic acquisitions of stores. The company now operates a thriving e-commerce platform in three countries and 13, soon to be 14, stores in Sweden. ZOO.se has a very fast growth rate with a goal to reach a turnover of over one billion by 2024, and they are well on their way as they already achieved a turnover of half a billion in 2022.
During the winter of 2021/2022, ZOO.se brought in venture capital firm eEquity as a shareholder, who then commissioned design and e-commerce agency Grebban to carry out a technical due diligence, which formed the basis for a new technology strategy. Grebban's proposal was to create a composable tech stack with interconnected SaaS services, integration layers, data warehouses, and collaborations with specialized partners. In early 2022, eEquity, ZOO.se, and Grebban brought in several partners, consultants, and hires to execute the project and enable a completely new technology stack and organizational capability around technology.
The technology stack that was decided upon included Norce as a headless e-commerce platform, Business Central as the business system, GrebCommerce as the frontend accelerator, Voyado as the CRM, and several other third-party services such as Ongoing WMS, Depict for personalization, Yotpo for user-generated content, Cash IT for POS, and Google Big Query as the Data Warehouse engine.
The primary partners were Grebban as the design and e-commerce agency, Partnersense for the backend and integration layer, and several specialized consultants in both PIM and Program Management. All under the guidance of experienced project managers, both internal and external, who held together and coordinated all efforts.