---
title: B2B e-commerce with Stefan Winterlen from 3bits
description: What is key to B2B business success according to our Solution Partner 3bits?
---

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# [B2B e-commerce with Stefan Winterlen from 3bits](https://www.norce.io/blog/b2b-e-commerce-with-stefan-winterlen-from-3bits)

 Written by [Sofi Hallberg](https://www.norce.io/blog/author/sofi-hallberg) | Nov 16, 2022 8:02:08 AM

What is key to B2B business success according to our Solution Partner 3bits?

We asked a selected few of our Solution Partners to give us their view on the requirements and best practices for modern B2B commerce and also asked them to give us a prediction for the future. 

Let's hear what Stefan Winterlén, CEO of 3bits has to say.

 

## What are the three most important things to consider in B2B e-commerce?

1. Consider the business rules that apply to B2B commerce with customer unique prices, customer-unique assortments, quotes and the relation to the customer.
2. Try to make B2B e-commerce as nice and easy as a good B2C e-commerce. It is harder but well worth the effort.
3. A common pitfall is to create real-time dependencies to the ERP for frequently used data which can create a bottleneck for the performance when the traffic increases.

## What are the three strongest trends within B2B-commerce? 

1. Many companies are creating a digital sales experience where the customer and the salesperson can interact. Full self-service should be provided to the customer, but it should also be a place where the customer and salesperson can interact in order to help the customer in a good way.
2. Simplified and more efficient sales and order process with less time spent on non-value increasing tasks, like entering e-mail-based orders into the ERPs or trying to find the latest product datasheet as part of a quote.
3. In a post covid world it is absolutely clear that you cannot rely on a purely face-to-face sales process. You have to offer an alternative digital way of doing sales.

## Give us some of the unique advantages of your B2B-storefront!

1. State-of-the-art tech stack for performance built from the ground up for a headless e-commerce platform.
2. All common features in place reduce the project time and gives the ability to focus on unique features and own design.
3. In a post covid world it is absolutely clear that you cannot rely on a purely face-to-face sales process. You have to offer an alternative digital way of doing sales.

 

[Find out how to accelerate and grow your B2B commerce online in our ultimate guide to bigger, stronger, faster B2B commerce!](https://www.norce.io/knowledge/guides-ebooks/b2b-guide/)

In the guide you will also learn what Spot On, Partnersense, Camelonta and Nexer thinks about B2B-commerce and its future!

### About 3bits

3bits offers hassle-free e-commerce that suits both B2B and B2C. 3bits can help with everything from investigation, UX, design to technical implementation and the change work around getting the e-commerce business up and running.

Since 2008, 3bits has helped e-retailers and companies to deliver successful solutions such as Mölnlycke Health Care, Ragn-Sells, Lindex and Unident. They are over 40 people who together with their customers develop e-commerce solutions and user-friendly customer portals for self-service. One of 3bits' strengths is that the development takes place in-house in already united teams in the offices in Gothenburg and Jönköping - something that is appreciated by both customers and employees.

[Visit 3bits](https://www.3bits.se/sv/)

 

 

[View full post](https://www.norce.io/blog/b2b-e-commerce-with-stefan-winterlen-from-3bits)

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