Turning ecommerce data into action

Rule has been helping brands personalise communication since 2007. In this conversation, CEO Sam explains how their integration with Norce enables instant data flow, automated journeys, and smarter customer engagement across email, SMS and RCS. 

Tell us about Rule – who you are, what you do, and the types of customers you support

My name is Sam, co-founder and CEO at Rule, a Swedish-built platform for marketing automation, email, SMS and RCS. We help businesses across all industries turn customer data into personalised communication. Since 2007, we’ve supported both fast-growing ecommerce brands and global enterprises in building stronger customer relationships.

How do you see your role in the modern ecommerce ecosystem?

Our role is to transform ecommerce data into relevant, real-time communication. We make sure every message is timely, personalised, and drives value, for both the customer and the brand.

How would you describe the integration between Rule and Norce?

As two Swedish platforms, Rule and Norce are built to work seamlessly together. With our new integration, ecommerce data flows in real time making it easy to turn customer behaviour into automated, highly relevant communication across email SMS and RMS. It’s a fast, flexible setup that lets you get more value out of your data from day one.

What challenges does the integration solve?

It removes the gap between data and action, eliminating manual work and enabling instant, automated communication that improves both efficiency and customer experience.

Which customer journeys become easier?

Key ecommerce flows like welcome journeys, abandoned cart, post-purchase, and win-back campaigns become easy to automate and optimise with real-time data.

How do you see the future of data-driven communication?

It’s moving toward always-on, data-driven communication where brands can respond to customer behaviour in real time and create more relevant experiences.

How do I get started with Rule?

You can get started by creating a free account on our website or by reaching out to our team. From there, we’ll help you connect Rule to your ecommerce platform and quickly launch your first automated flows. Simple as that!