Kundcase | Norce

Blåkläder

Written by Sofi Hallberg | Jun 10, 2026 8:37:02 AM

How Blåkläder built a B2B experience that works like a B2C shop. 

Blåkläder is a Swedish workwear brand serving professionals across construction, industry, crafts and services, with a total revenue of SEK 3 billion.