Heidenreich

How Heidenreich manages 550 million price records and still responds in milliseconds, increasing digital sales from 30% to 50% of total revenue in its first full year. 

For more than 120 years, Heidenreich has been a wholesaler in the plumbing and HVAC sector. With 35 stores, 300 employees, and customers ranging from plumbers, and technical contractors to large construction projects, the company is a part of Cordes & Graefe, Europe's largest wholesale group in the sector.