Cervera was founded in 1987 and is now the leading retail chain in Sweden for high-quality kitchen and home styling products. This nationwide retail chain with 74 stores around the country has a long tradition of selling carefully selected quality products for preparing and serving food and styling your home via its store network and e-commerce.
Cervera believes in the combination of e-commerce and bricks and mortar retailing and has been selling online since 2009, primarily to showcase their products and persuade people to visit their physical stores. In the autumn of 2015, Cervera launched a new e-commerce site based on Norce Commerce as part of its expansion strategy. The aim of this omnichannel strategy investment was to reach new target groups and gain more satisfied customers.
It is important to Cervera that e-commerce works hand in hand with its store network in a natural way. Without the same physical space constraints as stores, e-commerce enables the company to offer a full product range online for customers throughout Sweden.