Sportson was founded in 1980 in Gothenburg and is today operated under a common franchise concept with 27 stores in 16 locations around the country - from Gothenburg in the west, all the way up to Sundsvall in the north. Today Sportson is Sweden's largest bicycle specialist chain with the ambition to be the best in bicycles and accessories and to offer the markets widest range of well-known brands. Sportson is proud of its knowledgeable, committed and service-oriented in-store staff members, with skilled bike mechanics in their own workshops and the company lives by the motto “We know bikes”.
Sportson implemented its e-commerce platform from Norce Commerce with Grebban as Solution Partner.