Partners

Rule

Rule was founded in 2007 in Stockholm with the goal of making it easier to communicate digitally. Since Rule was founded, we have added more channels and our technology has become more advanced. Our mission is just as important now as it was then - to simplify digital communication and make it relevant with the highest possible conversion rate.

Today, Rule is one of the largest Nordic communication platforms within advanced digital communication and distribution throughout the entire customer journey. Rule's SaaS Digital Growth Platform enables segmented, personalised, automated and data-driven communications to over seven hundred companies and organisations across four continents that together send over 100 million digital messages to more than 50 million subscribers each month.
 
Norce in collaboration with Rule offers the sharpest communication platform on the market for digital messaging. Rule is an innovative communication platform for data-driven marketing. Create, send and follow-up on newsletters, offers and automated mailouts. Follow the customer throughout the buying cycle by devising a smart strategy to welcome, retain and attract lost customers back to you.
Your marketing communications can be segmented and personalised with the help of relevant customer data such as order history, engagement, and customer behaviour, allowing you to get closer to your customers and build long-term relationships.

As two Swedish-born platforms, Norce and Rule share a common foundation of local expertise and a mutual commitment to innovation. The integration between Norce and Rule has recently been updated, ensuring you benefit from the latest capabilities and a continuously evolving solution

The integration enables you to work with real-time commerce data directly in Rule, meaning less manual work, faster time-to-value, and more relevant communication from day one. 

Key use cases include: 

  • Welcome flows: automatically greet new customers with a personalised onboarding sequence triggered the moment they register or make their first purchase.

  • Back in stock: notify customers automatically when a previously unavailable product is back, driving them straight back to your store.

  • Post-purchase: build loyalty and drive repeat purchases with automated follow-ups, product recommendations, and review requests based on order data.

  • Win-back campaigns: re-engage inactive customers using behavioural and purchase history data synced directly from Norce.

And many more. Everything to cater to your communication strategy.

Personalized newsletters

The Norce–Rule integration stands out through:

  • Real-time data sync: customer and order data flows instantly from Norce into Rule, keeping your segments and automations always up to date.

  • Flexibility: build exactly the communication flows you need, without being locked into rigid templates.

  • True multichannel: reach your customers across email, SMS and RCS (SMS 2.0), Google, META, TikTok from a single platform

Ready to Get Started?

Book a demo or contact us to see how Norce and Rule can help you deliver smarter, more personalised customer communication.