
The customer must be allowed to move seamlessly between different channels along his or her purchase journey. They must be able to start a purchase in any channel, and complete it in any channel. For this to work, in practice; there’s the necessity of always having all sales channels synchronized; to guarantee that there are no discrepancies in data, between various channels. This allows communication and interaction with the customer, throughout the customer journey – regardless of what each individual customer journey looks like, or what touchpoints are included.
With Norce, you, as merchant, can create a harmonized experience for the customer journey; comprised of a number of touch points, in multiple channels.