Product information management

Smart PIM System that handles product information - anywhere in real time.

  • Centralizes product information
  • Works with a dynamic product catalog
  • A modern UX, built for large product catalogs

PIM – manage all product information in one place

PIM (Product Information Management) is a system solution that helps you collect, structure, and enrich all information, about your products. Product information consists largely of texts, images, and specifications; but can also comprise other content; such as: film clips, or files.

Norce PIM is designed to meet all the high demands placed on product information in e-commerce; but can be used for so much more. 

Photo E-com shapes - wharehouse

Let the Norce PIM do the heavy lifting

With Norce PIM, you get a central system for organizing all product information. It helps you gather, structure, and enrich information regarding your products; and gives everyone in the organization easy access to the same updated information.

As Norce PIM is a dynamic product catalog, it would be easy to present your product range, in its best light. You create a smart flow, where the system collects data from different sources, and synchronizes the information in all your sales channels. Then, all product information is updated and presented in the best possible manner.

A powerful PIM – optimized for e-commerce

In Norce PIM, you can collect, structure, and enrich your product information. This is, of course, regarding texts, images, and specifications; but also, other content, as well. Attributes can be described, using different types and devices.
The products can be structured, according to your own needs, in many different ways; with the help of functions, such as: categories, variants, flags, and packets; to name a few.


Your team can work seamlessly with this information; via a modern web-based user interface. At the same time, it is also possible to import information from other source systems. It could be, for instance, routine automatic imports from internal systems, such as: business systems (ERP); or from production systems (PLM). The information might also come from external sources, such as: your service providers. Thanks to a dynamic description model of your products, data can be updated from a multitude of different sources.

The structured and enriched product information could then be used for a myriad of diverse purposes. in several different channels.

One of the most obvious uses would perhaps be to display the product information on your website, or on your mobile app. Another example would be: providing search engines, marketplaces, and resellers with timely exports of your structured product information.


Rich in features and has a flexible data structure

  • Advanced variant structures and packets
  • Attributes that support rich metadata
  • Product relationships; with the possibility of automation for "cross-sell" and accessory-coherence, product families, range classes and types
  • Opportunity to integrate your service providers
  • Stock balance and availability logic
  • Primed for shipping calculations
  • Publish differing inventories, to different channels

Developed and optimized to manage multiple markets and brands

  • Assortment Logic
  • Full language Support; for product texts, descriptions, features, and attributes
  • Translation Support

Flexible workflows

  • Define your own groups, roles, and rights
  • Create custom views, dashboards, reports, and workflows
  • Execute smooth batch updates
  • Easily import and export data; via Microsoft Excel, or via APIs

A selection of the features of Norce PIM

Variant management

One success factor for companies with a larger product range is to be able to present products without the store becoming cluttered and unmanageable. One of the most important methods for achieving this is variant management; which is common, for product categories, such as: “Shoes”, and “Clothing”.

In Norce PIM, you can create your own variant groups to fit a particular category.
As an example: for “Jackets”, it could be “color”, and “size”. With multi-dimensional variant management, you can combine up to five properties that you want to combine in a variant group. The variant groups are described with common descriptions and images and specifications, while each variant has a specific image and specification.

By grouping variants and packages of the same article, the number of search hits and listings can be significantly reduced, which leads to better clarity and the result is executed correctly.

Language management

Norce PIM is built to support multiple languages and markets. The system has a hierarchical structure; with its primary language, and underlying language versions.

Using this structure, all products can be described in a primary language, for example, English; which is then used, if no local language (e.g., Swedish) has been translated, for the product in question.

This feature is especially important, when working with large product ranges and integrated external content providers; who have not always “localized” all of their content.

Management of various media content

Norce PIM provides well-developed support for different types of media content, such as: multiple images, film clips, and documents; of various kinds.

By classifying different types of documents (manual, brochure, package leaflet, etc.), flexible solutions can be constructed for automatic distribution, after purchase; as en example.


Benefits of working with a leading PIM

Collects all product information from all sources in one common place

Simplifies enrichment of product data
Increases the quality of product data, and improves its structure
Makes it easy to identify any missing information

Improved product information increases conversion and reduces return

Gives you the opportunity to work with both price, and price lists

Use price-specific fields for advanced pricing functionality that gives you maximum control over pricing

Distributes product data to all relevant channels

Improves and simplifies collaboration within the organization

Automates workflows, and gives you more time to focus on other value-creating activities

Improves user experience, in all digital surfaces

Provide marketplaces and resellers with timely exports of your structured product information

Manage inventory balances from both your own and external inventories, as well as availability logic

A seamless transition to your e-commerce solution

With Norce PIM, you can go totally seamlessly from PIM project, to e-commerce solution! Our solutions give you the ability to manage and display prices, stock balances, and shipping terms, as an example; attributes and features most other PIM systems lack.

Subsequently, you can harmonize most e-commerce elements beforehand; in advance of your being ready to facilitate your customers placing orders. In addition to saving both time and money, Norce PIM provides the opportunity to carry out digitization; at exactly the pace you desire!