What is a PIM?



A PIM (Product Information Management) is a system for managing product information.

A PIM system can enrich the limited product information that often comes from the business system, and create a dynamic product catalog that makes it easy to display and present the product range, in an inspiring way; in all channels - for example: web, mobile, print and store.

A structured presentation of products makes it easier to search, filter, and find the right products; and in so doing, affects both the search experience, conversion, and sales, in your e-commerce. A PIM system streamlines the compilation and processing of all product information, and ensures its quality.

Storm Commerce has a built-in PIM custom-adapted for modern digital commerce.

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