Hälsokraft is a nationwide chain consisting of approximately sixty health food stores. The business concept is built on the principle that every trader is a stakeholder in driving the company forward and shares the goal to provide people with a wide range of great health products.
Hälsokraft has recently invested in digitalisation and an omnichannel strategy to link the customer experience and offer a competitive alternative to other major operators. When the company decided to undertake this digital investment, they chose Norce for their eCommerce engine in conjunction with a knowledge partnership.
Hälsokraft’s target groups are resellers and end customers who specialise with a wide range of health products designed for customers of all ages.
For smaller operations to be able to compete with larger operations’ omnichannel range.
Hälsokraft were looking for cost-effective solutions that would be easy for internal resources to manage.
“It was important for us to make integrations cost-effective and reduce technical difficulties so we could compete with our major rivals. We needed to be able to easily maintain the project on our own after the launch.”
“The amount of data and KPIs readily available in Voyado is a gold mine for insights. All common reports are available by just clicking through the web interface, without requiring data export or Business Intelligence tools”
"The Voyado project team did an excellent job onboarding us and helping us manage the different stages of phasing out our old CRM system, and the web interface is so intuitive that our marketing team barely required any training to get started”
Rickard Sviestins, Business Developer, Hälsokraft
As the Nordic region’s leading SaaS platform offering modern solutions for omnichannel sales, Norce has enabled Hälsokraft to increase its digital presence with its target groups to improve sales.
“The investment in Jetshop doubled sales.”
Norce created a shared back-end system to support the channels. With a front page that constantly needs to be updated, the system has been created so that internal resources at Hälsokraft can continue to run and administer their stores online easily without any help from developers.
Norce has provided us with a stable platform with varied functionality for both B2C and B2B, and has also given us advice on how to drive our stores forward.
Norce has also simplified integration with Depict and Voyado and other third-party solutions.
“I think that other alternatives would have been much more expensive than the functionality we have experienced with our current partners. Everything flows smoothly. With our current solution, we can take on our competitors, whatever their size.”
- Hälsokraft now save a lot of time by no longer having to manually enter customer data from stores and send to HQ, and export and import of e-mail addresses between CRM and e-mail tools.
They have everything they need in one, simple-to-use platform. E-mail and SMS communication is much easier to manage now in the same system as the customer data. Newsletters have a neat responsive layout and are easy to compose. Voyado has also enabled Hälsokraft to do powerful segmentation, automations, dynamic content and view the entire communication history for each customer.
Hälsokraft have had some incredible results with Voyado, including:
Total cost of loyalty program reduced by 15% whereas the member recruitment increased by 180%. Loyalty club sales increased from 50% to 75% of total sales.
Thanks to Voyado, it’s easier than ever to recruit more members and get the data filled in automatically by personal id number lookup. Something which was previously managed through tedious manual entry in forms sent from stores to HQ.
Hälsokraft can now send out all of their communication from the same platform where they also have all of their data, saving a lot of time and resources. It’s also easier than ever to analyze their results from communication, campaigns, track KPIs, and more.