About Norce
The commerce platform turning complexity into a competitive edge
Norce is the leading platform in the Nordics for advanced digital commerce. We help ambitious commerce companies turn complexity into competitive advantage with a modern, composable platform that combines functional depth with intelligent automation.
We serve mid-market to lower enterprise B2B resellers, manufacturing B2B with international ambitions, and B2C retailers with large assortments.
Our customers are headquartered in Sweden, Norway and Finland, and we are actively preparing for expansion across Northern and Western Europe.
We are doubling down on what has always defined Norce – accurate data, advanced functionality, deep commerce know-how and strong human relationships – and going all in to establish Norce as the platform that powers the next generation of agent-driven commerce in the Nordics and beyond.
The moment
A new chapter, and a seat at the table
Norce has the product, the customers, the partners and a category that is moving in our direction. We have a marketing function, and now we are looking to strengthen it to support company growth on existing markets and on new ones.
We are bringing in a Head of Marketing to take ownership of this fundamental part of our organisation – and to play a defining role in how Norce shows up to the market in this next chapter.
The role
Shape it, build it, lead it
The Head of Marketing has full ownership of the marketing function at Norce. You will inherit a small team of strong operators and grow it deliberately as the function matures. You will report to the CCO, sit on the commercial leadership team, and work in close partnership with sales, partnerships, product and customer success.
The remit is broad, the ambition level is high, and the work is hands-on. We are looking for someone at ease setting strategic direction and equally at ease being close to the execution that makes the strategy real.
We also expect this role to reflect the world Norce is helping our customers build. Modern marketing leaders use technology – including AI – to elevate output, raise quality and shorten cycle times. We want a leader who already works this way, and who sets that standard for the team.
How marketing connects to growth at Norce
Norce goes to market through three commercial channels, and marketing relates to each of them in a deliberately different way.
Inbound – marketing owns it end-to-end and carries its own commercial number.
Outbound – sales owns the channel; marketing supplies the ICP definition, ABM, messaging, content and campaign assets that make outbound work.
Partner – the partnerships team owns the relationships; marketing supplies the co-marketing, content, events and enablement that turn the ecosystem into a multiplier.
What you will focus on
Driving business growth through a repeatable inbound demand engine is a central pillar of this role, alongside brand, positioning, enablement and operations.
Growth and demand generation
Set and own the inbound pipeline number. Design the full funnel. Run a structured ABM programme into priority accounts. Own SEO, content marketing and webinars. Build the campaign and nurturing infrastructure that holds the engine together.
Brand and positioning
Sharpen Norce's position as the leading Agentic Commerce platform in the Nordics. Differentiate clearly against larger generalist platforms and adjacent commerce vendors. Tell a category narrative built around complexity at scale, B2B depth and AI readiness – credibly, and with substance.
Product marketing
Take product positioning and turn it into go-to-market messaging, launch motion and industry narratives that land with buyers, sales and partners. Translate Norce's platform depth into commercial outcomes that sales and partners can sell.
Content and norce.io
Run the content engine that supplies everything outward-facing – sales material, customer proof, campaign assets – and turn norce.io into a commercial asset rather than a brochure.
Community and events
Build an engaged community of customers, partners and practitioners around Norce – online and in person. Develop an owned programme of community moments: Norce events, roundtables, executive dinners and peer forums, and show up with intent at the industry events where our community gathers. Turn relationships into advocacy, referrals and shared stories.
Sales and partner enablement
Make the rest of the commercial organisation more effective. This is joint work with peers across sales, partnerships, product and customer success – marketing brings the craft, and the outcome is something the whole commercial team builds and benefits from together.
Marketing operations and modern tooling
Build the operational infrastructure that turns marketing intent into measurable execution. Embed AI and modern tooling actively into how the team works, lifting throughput and quality.
Team and operating model
Hire and develop the team as the function scales. Put the right structure in place over time. Build a culture in which marketing is regarded as a commercial discipline, not a service function.
The profile we are looking for
You have led marketing in an enterprise B2B SaaS company before. You have shaped and scaled a function, not only executed within one. You are equally at home in a positioning workshop and a pipeline review.
Experience
- 5+ years in B2B SaaS marketing, with at least one previous role at Head of, Director or VP level
- Track record of shaping or rebuilding a marketing function – not only running one that already exists
- Demonstrable depth across demand generation, ABM, marketing operations and product marketing
- Has marketed into enterprise or upper mid-market buyers with long, multi-stakeholder sales cycles
- Bonus: experience in commerce, PIM, CMS, CDP, ERP or adjacent enterprise software
- Bonus: experience in a partner-led or ecosystem-driven GTM model
- Bonus: Nordic market experience and an understanding of Nordic enterprise software buyers
- Bonus: hands-on familiarity with marketing and content tools, including Claude, HubSpot and Canva
Working style
- Commercial in orientation – focused on what drives revenue, not only what drives activity
- Collaborative with sales and partnerships, while maintaining the perspective and discipline of the marketing function
- Strategic enough to set direction, hands-on enough to produce the first version yourself
- Sharp positioning instincts and a high bar for messaging – able to distinguish a strong narrative from a generic one
- Comfortable using technology, including AI, to lift the productivity and quality of your own work and your team's
- Drawn to functions that need to be shaped and developed, rather than simply maintained
Location and ways of working
Based in Stockholm or Gothenburg. Hybrid, with regular time in the office and across our key markets. Willing to travel for partner, customer and team meetings across the Nordics.
Life at Norce
We are on a mission to accelerate digital commerce in an era of fast-forward transformation – and we do it as a team, guided by three values: in it together – taking ownership and prioritising what moves the outcome forward; we nerd out – turning complexity into clarity and lasting results; and forever curious – turning ideas into action without standing still.
For the person joining us, that means real ownership of a function that matters, colleagues who go deep on the craft, and a company moving fast enough to make the work feel consequential.
Stockholm or Gothenburg · Hybrid · Reports to CCO
