Oxio is a tech-driven consultancy agency based in Umeå, with deep experience in system development, data analytics and digital workplace solutions. Now they’re stepping into the world of ecommerce and they’re doing it together with Norce. We spoke with Andreas Lindahl, CIO at Oxio, about their journey, strengths, and what this partnership means for customers.
Tell us about Oxio
Oxio started back in 1998 as a product company, developing a content management system used by clients like TV4. Over time, we transitioned into a consultancy and now operate across three main areas: digital workplace solutions (primarily within the Microsoft 365 ecosystem), business intelligence and analytics, and our largest area, web and system development.
We build public-facing websites, integrations with business systems, PIM solutions, and now we’re expanding into ecommerce. While it’s a relatively new focus for us, we’ve already delivered several commerce related projects, including custom-built platforms for internal use and education sales. We’re especially strong in B2B commerce, which aligns well with Norce’s direction and our own way of working.
What are Oxio’s main strengths?
Oxio combines deep technical expertise with a pragmatic, customer focused mindset. We’re not just a web agency, we’re full-stack developers who build complex solutions with real business value. Our strength lies in handling advanced architecture, integrations, and custom systems that go far beyond simple websites.
We’ve helped many clients transition from product listings to full scale ecommerce, including “My Pages” solutions where users can log in to view orders, invoices, and other data pulled from business systems. This kind of complexity is where we thrive.
Another key strength is our way of working. Even though we’re by no means unfamiliar with offering consultants who spend most of their time on-site with clients, we often strive to bring projects in-house and carry them out within our own teams. This means that we can offer continuity, fast support, and long-term commitment. Even years after launch, we make sure someone on our team still knows the solution inside out.
And perhaps most importantly: we’re pragmatic and easy to work with. We aim to be straightforward, avoid unnecessary complexity, and focus on delivering sustainable solutions that match what the customer needs.
Why did you decide to become a Solution Partner with Norce?
The partnership with Norce grew organically from a long-standing collaboration around a shared customer. We have already built product search functionality for them, and they saw clear potential in moving toward ecommerce, both to streamline order intake and improve logistics. The project is now moving forward, and we’re excited to be part of it.
From a technical perspective, our developers really appreciate Norce’s headless architecture. It gives us the flexibility to build solutions that match the customer’s needs, without being locked into a specific frontend or workflow. That makes development more enjoyable and the result more tailored.
We also see Norce as a strong fit for smaller B2B companies that may not yet have a PIM or a full ecommerce setup. The platform allows for a modular approach, where you can start with product presentation and scale up over time. That’s a great entry point for customers who aren’t ready for a full-blown ecommerce solution but want to improve how they showcase and manage their products.
What benefits does this collaboration provide for customers?
Our collaboration with Norce is all about helping customers reach their goals, whether that’s increasing sales, improving product presentation, or streamlining order flows. Ecommerce is no longer just a channel; it’s a strategic tool for B2B companies to stay relevant in a digital-first world.
Together, we offer a flexible, headless architecture that makes it easy to integrate with other systems, scale over time, and tailor the experience to each customer’s needs. Whether it’s upselling, cross-selling, or guiding users through complex product combinations, the mechanisms of modern commerce apply just as much in B2B.
We also share a mindset: focus on functionality, not fluff. Many companies aren’t ready for full-scale ecommerce, but they still need better ways to showcase products, manage data, and prepare for the next generation of buyers, who won’t pick up the phone, but expect intuitive digital experiences.
And finally, we feel confident in the support and expertise Norce provides. While we’re new to ecommerce as a concept, we know the tech, and we trust Norce to help us grow, learn, and deliver even better solutions for our clients.
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