Click & Collect facilitates a consumer’s ability to purchase an item online; and then, choose to pick up that item in a physical store. That is to say that the customer reserves the item in the online store, for in-store pick-up.
This is especially useful, if the pick-up location is close to the customer's home, or on a route that the customer regularly travels. Then, s/he can combine the retrieval of the purchased item(s), with other errands or tasks.
BENEFITS of CLICK & COLLECT
To the Customer
1. The opportunity to check product availability in store
2. The ability to easily pick up goods in store
3. The ability to save on delivery costs
To the Retailer
2. The opportunity for additional sales