Launching several new channels requires careful planning for internal routines and to ensure that costs are used efficiently. Another central aspect is the cost for associated operation and support. Ultimate Nordic needed a partner who would take an active role in this aspect, with a clear division of roles. There was a need for solutions for several front-ends for several different brands as well as a back-end structure with smooth handling.
Perhaps the most important factor was that the new channel for B2C couldn't be at the expense of the primary B2B. The brand needed to be strengthened, but not change communication about price and target group.
That's why they chose Norce
The main reason why Norce was chosen as the platform supplier and partner was its solutions that make it easy to build several shops on one and the same platform.
– We were researching different solutions. What Norce was offering was the most complete and tailored solution for us. Their solutions made everything easier. After we signed, it wasn't long before we started our launches.
Ultimate Nordic also has a relatively small internal team, which means that we need a proactive and knowledgeable partner. Norce gives support with the right skills both before and after launch, and has a long-term partner model.
Stronger Brand Awareness
The collaboration with Norce has created a platform that strengthens the brand and enables increased distribution among end consumers and retailers.
The new branding channels have made it easier to communicate information and inspiration to engage the target groups.
Effective internal processes
A shared back-end and multiple front-ends have meant more cost-effective methods to set up stores. In addition, the dialogue between several different parties has become easier.
Ultimate Nordic has been a sports and outdoor supplier with a focus on B2B since the start. In order to give their end customers access to their full range, in collaboration with Norce, they started an extensive project that involved several new online stores aimed entirely at the end consumer. Together with Norce and design partner Ebeling, four online stores were launched in 2020. All based on Norce's multishop solution, which allows several stores to share the same framework. Each store was launched with great success and more stores are planned in and outside the Norwegian market in 2021.